Ford Motor Co. History

The Rise and Fall of the Ford Rotunda

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1933 Chicago World’s Fair

By Ken Zurski

In 1933, at the Chicago’s World’s Fair, among the many distinctive features that lined the city’s lakefront property was a uniquely shaped building, circular in design, with a top that resembled ”a granulated cluster of internally meshed gears.”

The Ford Rotunda, as it was called, was the brainchild of company founder Henry Ford and architect Albert Kahn, who designed the building specifically for the Ford Motor Co.’s contribution to the Fair.

The Fair’s theme was technology, which inspired the tagline: “A Century of Progress,” and since planes, trains and automobiles were a large part of the Fair’s showcase exhibits, Ford fit right in.

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The 12-story Ford Rotunda had a long wing extending off the base, thousands of multi-colored exterior lights, and in the open-aired middle, a spotlight that shot skyward and could be seen for miles. Inside was the large rotunda, with moving parts and displays, including a photographic mural of a Ford plant and a 20-foot high globe.

In 1934, when the Fair closed, Ford had the building dismantled and moved to Dearborn, Michigan near the site of the Rogue plant company headquarters.

“The reconstructed rotunda is expected to relive the congestion,” the papers noted, referencing the attendance numbers at the Fair.

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On May 4, 1936, the Rotunda opened its doors again. To celebrate Ford’s 50th anniversary, in 1953, the Rotunda went through another transformation. A geodesic roof was constructed over the open center. This allowed for more varied and seasonal exhibits, including the Christmas Fantasy, which combined Ford cars with holiday-themed displays. The Christmas tree and doll displays were especially popular.

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The Christmas Fantasy drew so many people that the Ford Rotunda became one of the most famous and frequented buildings in the nation. It quickly surpassed more established tourist attractions like the Statue of Liberty and the Washington Monument in the number of visitors attending each year.

That is until November 9, 1962.

On that day a kettle of hot tar used for winter sealing was left unattended and the Rotunda’s roof caught fire. Thankfully, everyone got out safely and only one worker was slightly injured. But the building didn’t stand a chance.

It was gone in less than two hours.

Ford decided not to rebuild.

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