By Ken Zurski
In 1903, candy maker and entrepreneur Milton Hershey invented a recipe for milk chocolate that he planned to sell en mass to Americans.
Hershey certainly did not discover the benefits of chocolate (which dates back to the Aztecs in 450 BC) or the first chocolate bar for that matter (a cocoa butter based solid used by the Dutch in the early 19th century), but what he did do is mass produce it.
Hershey had successfully opened up a caramel factory in Lancaster, Pennsylvania, but producing chocolate in large quantities proved to be a major challenge. The problem was in the process. Specifically, how does one heat sugar and milk in large kettle pots without burning the mixture or making a sticky goo?
Hershey and his team worked for hours, day thru night, trying to figure it out. They experimented with less ingredients, then more. They tried whole or skim milk. They even changed the breed of the cow hoping for better consistency. Nothing seemed to work. Every experiment they tried met with the same result: lumpy, burnt residue – not creamy delicious chocolate.
Hershey knew financially millions of dollars were at stake. So he hired a chemist. But even that failed. Desperate, Hershey called on a trusted worker at the caramel factory to give it a go. The worker had an idea. He focused on the cooking rather than the mixing. He combined the milk, sugar and other ingredients and adjusted the temperature; slowly cooling it down then heating it up again to reduce boiling and burning.
“Look at the beautiful batch of milk,” Hershey exclaimed.
Not only did the new batch taste good, but it was creamy and smooth too.
Inspired by the new process, Hershey decided to produce larger pieces to sell.
Instead of small bites, like “kisses,” Hershey envisioned a chocolate piece that was longer and offered multiple bites in one.
He called it the Hershey Bar.
(Sources: Hershey: Milton S. Harshey’s Extraordinary Life of Wealth, Empire, and Utopian Dreams – Michael D’Antonio; various internet)
By Ken Zurski
Seven years before President John F. Kennedy announced intentions to put a man on the moon, Walt Disney, in his own magical way, was doing just that. Not physically of course, but imaginatively.
It started in July of 1955, when Disney’s visionary theme park Disneyland opened in Anaheim, California. Inside an area dubbed “Tomorrowland” was an 80-foot rocket named the “Moonliner.” It’s purpose was for show, but it’s intent was far-reaching. This was “tomorrow’s” transport and the goal: space travel.
The exhibit was sponsored by Trans World Airline (TWA) with a promise that the air carrier “would send passengers to the moon in 30 years” [That would be 1985 back then]. Rocketing along at flight speeds of 172 mph, TWA claimed the trip would take about eight hours. Next to the rocket was a multi-sphere building and a sign that read: “Rocket to the Moon.”
At the base of the rocket was an explanation: “Stabilized in flight by gyroscopes, it would be controlled by automatic pilots and magnetic tapes. Landing tail-first, no air-foils or wings would be necessary, its vertical descent controlled by its jets. The 3 retractable landing legs would be equipped with shock absorbers. Launching and landing would be done over a “firing center” to confine and lead off the superheated exhaust gases.”
Inside “Rocket to the Moon,” thanks to a projection screen both on the ceiling and on the floor, park guests could experience this flight themselves – or at least a simulation of it. “You don’t actually land on the Moon, but you get to fly around the back side of the Moon,” was the ride’s description. “Along the way, you learn interesting facts about the Moon and the planets. Soon you’re heading back to Earth. After your craft turns around, you see your destination on the floor screen. Prepare to land.” The total duration of the ride was about ten minutes.
Disney himself explained it this way: “Kids and grown-ups too can take a trip to the moon from here. Well, at least they can board a passenger rocket and have all the thrills of such a trip – and in accord with the latest scientific theories on interplanetary travel.”
Yes, “scientific theories,” is how Disney put it in 1955.
He added: “Timid souls who don’t care to risk outer space can peer at the U.S. from an inner space, man-made satellite orbiting 500 Disney miles above the earth.”
In 1961, TWA dropped its sponsorship and Douglas Aircraft took over the”Moonliner.” The rocket was repainted to represent Douglas Aircraft’s color and brand. It lasted until 1966, when it was shut down and the building demolished. By this time the prospects of a moon flight was in reach. “We choose to go to the moon in this decade and do the other things,” President Kennedy famously said in September of 1962, “not because they are easy, but because they are hard.”
In 1967, the ride was rebuilt, adding more amphitheater rooms and more seating. A pre-show lobby was redesigned and featured the park’s animatronic figures. Gone was the “Moonliner” rocket, or as one Disney historian described: “It had been scrapped.”
The exhibit was given a new name: “Mission to the Moon.”
Then in July 1969, millions of Americans watched as a man walked on the moon. “One small step for man, one giant leap for mankind,” astronaut Neil Armstrong proudly proclaimed upon making the first footprint. Suddenly, Disney’s futuristic moon ride was no longer “tomorrow’s” fantasy.
“First Think. Second, dream. Third, believe. And finally, dare,” Disney once said, although he wouldn’t live long enough to witness man’s first flight to the lunar surface. He died in 1966 at the age of 65.
The ride stayed open through all six manned Apollo Missions. Finally, in 1975, the name changed again. This time passengers were still going into space, but now they would travel further than the moon and certainly farther than any man so far.
“Mission to Mars” opened in March of 1975.
The ride closed for good in 1992.
Ask your local library to get it …give the book title and the author. Available on Ingram, Baker & Taylor and Amazon http://a.co/d/iteJoll
Ken Zurski, author of The Wreck of the Columbia and Peoria Stories, provides a fascinating collection of once famous people and events that are now all but forgotten by time. Using a backdrop of schemes and discoveries, adventures and tragedies, Zurski weaves these figures and the events that shaped them into a narrative that reveals history’s many coincidences, connections, and correlations.
We tumble over Niagara Falls in a barrel, soar on the first transcontinental machine-powered flight, and founder aboard a burning steamboat. From an adventurous young woman circumnavigating the globe to a self-absorbed eccentric running for President of the United States, Unremembered brings back these lost stories and souls for a new generation to discover.
Isambard K. Brunel
Annie Edson Taylor
Father Louis Hennepin
William B. Ogden
George Francis Train
Arthur Whitten Brown
By Ken Zurski
A veteran of stage and screen, Billie Burke began her Broadway and film acting career in 1906 at the age of 22.
She appeared in numerous stage and screen roles (silent films) and in 1914 married another show business impresario , Florenz “Flo” Ziegfeld Jr, of Zeigfeld Follies fame.
In 1921, Burke retired from performing thanks to a boon in the stock market and good investments.
However, in 1929 after the Black October crash, the money was gone.
Burke went back to work appearing with many top Hollywood heavyweights like Lionel Barrymore whom she co-starred in the most acclaimed and defining role of her career: Millicent Jordan, the “hapless, feather-brained lady with the unmistakably high voice,” in 1933’s “Dinner at Eight.”
Although it wasn’t her last appearance in the movies, in 1939, at the age of 54, Burke played a character for which she is most remembered today…
Glinda the Good Witch of the North in “The Wizard of Oz.”