By Ken Zurski
In September of 1939, Franklin Delano Roosevelt issued a presidential proclamation to move Thanksgiving one week earlier, to November 23, the fourth Thursday of the month, rather than the traditional last Thursday of the month, where it had been observed since the Civil War.
That year, the last Thursday of November fell on the 30th, the fifth week and final day of the month, and late for the start of the shopping season. The Retail Dry Goods Association, a group that represented merchants who were already reeling from the Great Depression, went to Commerce Secretary Harry Hopkins who went to Roosevelt. Help out the retailers, Hopkins pleaded. Roosevelt listened. He was trying to fix the economy not break it.
Thanksgiving would be celebrated one week earlier, he announced.
Apparently, the move was within his presidential powers since no precedent on the date was set. Thanksgiving, the day, was not federally mandated and the actual date had been moved before. Many states, however, balked at Roosevelt’s plan. Schools were scheduled off on the original Thanksgiving date and a host of other events like football games, both at the local and college level, would have to be cancelled or moved.
One irate coach threatened to vote “Republican” if Roosevelt interfered with his team’s game. Others at the government level were similarly upset. “Merchants or no merchants, I see no reason for changing it,” chirped an official from the opposing state of Massachusetts.
In contrast, Illinois Governor Henry Horner echoed the sentiments of those who may not have agreed with the presidents’s switch, but dutifully followed orders. “I shall issue a formal proclamation fixing the date of Thanksgiving hoping there will be uniformity in the observance of that important day,” he declared, steadfastly in the president’s corner.
Horner was a Democrat and across the country opinions about the change were similarly split down party lines: 22 states were for it; 23 against and 3 went with both dates.
In jest, Atlantic City Mayor Thomas Taggart, a Republican, dubbed the early date, “Franksgiving.”
Roosevelt made the change official for the succeeding two years, since Thursday would fall late in the calendar both times. But in 1941 The Wall Street Journal released data that showed no change in holiday retail sales when Thanksgiving fell earlier in the month. Roosevelt admitted he was wrong, but in hindsight, on the right track.
Thanks to the uproar, later that year, Congress approved a joint resolution making Thanksgiving a federal holiday to be held on the fourth Thursday of the month, regardless of how many weeks were in November.
Roosevelt eagerly signed it into law.
By Ken Zurski
John L. Young was a big deal in the early 20th century. The Atlantic City, New Jersey entrepreneur made lots of money, doled out lots of money, and lived quite comfortably off those who spent their hard earned dollars on his wheeling and dealing. Call it gumption, not greed. Young was a dreamer and had the fortitude to dream big and be rewarded. It also helped build a truly unique american city and in retrospect the beginning of a uniquely American institution, too.
Born in Absecon, New Jersey in 1853, Young came to Atlantic City as a youthful apprentice looking for work. Adept at carpentry, he helped build things at first including the infamous Lucy the Elephant statue that still greets visitors today.
The labor jobs were steady and the money reasonable, but Young was looking for something more challenging – and prosperous. Soon enough, he befriended a retired baker in town who offered Young a chance to make some real dough. The two men pooled their resources and began operating amusements and carnival games along the boardwalk. Eventually they were using profits, not savings, to expand their business.
The Applegate Pier was a good start. They purchased the 600-plus long, two-tiered wooden structure, rehabbed it, and gave it a new name, Ocean Pier, for its proximity to the shoreline. Young built a nine-room Elizabethan- style mansion on the property and fished from the home’s massive open-aired windows. His daily “casts” became a de facto hit on the Pier. Young would wave to the curious in delight as the huge net was pulled from the depths of the Atlantic and tales of “strange sea creatures below” were told. The crowds dutifully lined up every day to see it. They even gave it a name, “Young’s Big New Haul.”
But Young had even bigger aspirations. He promised to build another pier that would cost “a million dollars.” In 1907, the appropriately titled “Million Dollar Pier,” along with a cavernous building, like a large convention hall, opened its opulent doors. It was everything Young had said it would be and more, elegantly designed like a castle and reeking of cash.
Young spared no expense right down to the elaborately designed oriental rugs and velvety ceiling to floor drapery. It was the perfect place to host parties, special events and distinguished guests, including President William Howard Taft who typical of his reputation – and size – spent most of the time in the Million’s extended dining hall. “The pier itself was a glorious profusion of pennants, towers, and elongated galleries, wrote Jim, Waltzer of the Atlantic City Weekly. “It attracted stars, statesmen, and, of course, paying customers.”
Hotel owners along the boardwalk were pleased. Pricey rooms were always filled to capacity and revenues went up each year. Young had built a showcase of a pier and thousands came every summer to enjoy it. But every year near the end of August there was a foreboding sense that old man winter would soon shut down the piers – and profits.
There was nothing business leaders could do about the seasonal weather. In fact, the beginning of fall is typically a lovely time of year on the Jersey Shore. But the start of the school year and Labor Day is traditionally the end of vacation season. In the early 1920’s, by mid-September, the boardwalk and its establishments would become in essence, a ghost town. Something was needed to keep tourists beyond the busy summer season.
A man named Conrad Eckholm, the owner of the local Monticello Hotel, came up with a plan. He convinced other business owners to invest in a Fall Frolic, a pageant of sorts filled with silly audience participation events like a wheeled wicker chair parade down the street, called the Rolling Chair. It was so popular, someone suggested they go a step further and put a bevy of beautiful young girls in the chairs. Then an even more ingenious proposal came up. Why not make it a beauty or bathing contest?
Immediately the call went out. Girls were wanted, mostly teenagers and unmarried. They were to submit pictures and if chosen receive an all-expense paid trip to Atlantic City for a week of lighthearted comporting. The winner would get a “brand new wardrobe,” among other things. The entries poured in and by September of 1921, the inaugural pageant soon to become known as “Miss America” was set.
Typical of his showmanship and style, John Young offered to host the event at the only place which could do the young ladies justice – The Million Dollar Pier.
In Atlantic City today, the Million Dollar Pier, is even gone by name. A newer half-mile long pier still stands but with a new title, it’s third, The Pier Shops at Caesars Atlantic City, an 80-store shopping mall.
The original Million Dollar Pier was demolished in the 1960’s.